About Us

Our Mission

Empowering Transformation as Positive Change Catalysts:
At the core of our mission, we are dedicated to empowering organizations to navigate the complexities of change with confidence and agility. We stand as catalysts for positive transformation, committed to guiding teams through their evolutionary journeys. Our dual focus is on enabling change journeys that transform challenges into growth and innovation opportunities while unlocking potential and inspiring progress. We strive to deliver impactful solutions that not only ensure the success of each change journey but also foster lasting progress and achievement.

Value Statements

Our mission to empower transformation and act as catalysts for positive change is underpinned by a set of core values that guide our actions and decisions. These values reflect our commitment to not just achieving strategic objectives but doing so in a way that is sustainable, inclusive, and impactful. Here are the foundational principles that drive our work and ensure we deliver on our promise to be agents of transformative change.

Commitment to Excellence:

We uphold the highest standards of excellence in all we do, ensuring that our solutions not only meet but exceed expectations.

Customer-Centricity:

Customer-centricity drives our actions, focusing on understanding and meeting the unique needs and challenges of those we serve.

Agility and Adaptability:

We value agility and adaptability, enabling us to respond swiftly to emerging challenges and opportunities in the dynamic landscape of change.

Collaboration and Partnership:

We believe in the power of collaboration and partnership, working closely with our clients to co-create solutions that drive transformative results.

Innovation and Creativity:

Innovation and creativity are at the heart of our approach, inspiring us to explore new horizons and deliver groundbreaking solutions.

Integrity and Transparency:

Integrity and transparency guide our actions, fostering trust and open communication with all stakeholders throughout the change journey.

Sustainability and Impact:

We are committed to sustainability, aiming to deliver solutions that not only achieve immediate goals but also contribute to long-term positive impact.

Empowerment and Growth:

Empowering organizations and individuals for growth is our key objective, ensuring they are equipped to thrive in an ever-changing world.

Respect and Inclusivity:

Respect and inclusivity are central to our values, embracing diverse perspectives and fostering an environment where every voice is heard.

Learning and Development:

We prioritize learning and development, continuously enhancing our knowledge and skills to stay at the forefront of change management excellence.

Driven. Focused. Passionate. Purposeful.

FOUNDER, RUBY KOONER is the embodiment of drive, focus, passion, and purpose. With nearly two decades of rich experience in end-to-end transformations and organizational change management, Ruby stands out as a transformational leader on the global stage, dedicated to delivering tailored solutions that resonate with organizational needs. Her expertise lies in crafting and implementing strategies that secure stakeholder buy-in, ensure employee adoption, and enhance utilization—all aimed at achieving tangible benefits and maximizing return on investment. Ruby's commitment to fostering positive change journeys reduces disruption and mitigates resistance, making her an invaluable asset to any initiative.

As a strategic visionary and a thought leader in Change Management, Ruby has amassed a wealth of diverse experiences across a spectrum of sectors, including banking, government, engineering & construction, and utilities. This breadth of experience enables her to bring best practices and innovative solutions to the table, tailored to the unique challenges of small to large organizations worldwide.

Ruby’s leadership style is characterized by her adaptability and a forward-thinking, proactive approach to change, marking her as a highly effective Transformation Leader poised to navigate organizations through the complexities of change towards a successful future.